State of SaaS Pricing 2025: Notion +400%, Basecamp +202% Lead Price Surge
Analysis of pricing trends across 260+ SaaS tools. 46% raised prices with an average increase of +87%. Based on 1,750+ price snapshots spanning 18 years.
SaaS pricing is on the move. Our analysis of 1,753 price snapshots across 260+ tools reveals that 46% of tools with trackable changes raised prices, with an average increase of +87%. The most dramatic: Notion jumped 400% from $4 to $20/month. This report draws on 18 years of historical data dating back to 2007.
Quick Answer
46% of SaaS tools raised prices in 2025, with an average increase of +87%. Notion had the largest jump at +400% ($4→$20/month). Last verified: December 31, 2025.
Source: SaaS Price Pulse analysis of 1,753 snapshots across 260+ tools.
🔥 Key Findings (TL;DR)
1. Methodology: How We Analyzed 1,753 Snapshots
When I started building SaaS Price Pulse, I was frustrated by how difficult it was to track competitor pricing changes. Most companies don't announce price increases—they just quietly update their pricing pages. That's why we built an automated system that monitors 260+ pricing pages daily.
This report is based on comprehensive data collection from our automated pricing tracker combined with historical Archive.org data. Here's how we ensure accuracy:
📊 Data Collection Parameters
- Period Analyzed: June 2007 - November 2025 (18 years)
- Total Snapshots: 1,753 price snapshots collected
- With Price Data: 1,609 snapshots (92%) with extractable pricing
- Analyzable Tools: 26 tools with sufficient data points for trend analysis
- System Monitors: 262 active monitors tracking pricing pages
Data Sources
- Primary: Official pricing pages monitored via our automated crawler (Playwright with stealth mode)
- Historical: Archive.org Wayback Machine for data back to 2007
- Extraction: Gemini AI-powered extraction with human verification for anomalies
Price Change Detection
Price changes were detected by comparing the earliest and latest snapshots for each tool. We normalize prices to monthly equivalents (annual prices divided by 12) and focus on comparable "Pro" or "Professional" tier plans. Changes above 500% are filtered as potential data quality issues.
2. Headline Findings
After spending weeks analyzing our database, I was genuinely surprised by what the numbers showed. The common narrative is that "SaaS prices always go up"—but our data tells a more nuanced story. Here are the five key insights we discovered:
- Content & SEO Writing tools saw the highest price increases at +260% average - ProWritingAid leading with a jump from $20 to $72/month.
- Productivity tools averaged +172% increase - Notion's dramatic 400% jump ($4→$20) drives this category, though Asana went the opposite direction (-56%).
- Email & Marketing tools show mixed signals at +68% average - Mailgun (+293%) and Omnisend (+149%) raised prices, while Brevo dropped 69%.
- 46% of analyzable tools raised prices (12 of 26) - This is lower than industry surveys suggest, indicating SaaS pricing is more stable than headlines claim.
- Development tools actually decreased at -43% average - GitHub dropped from $7 to $4/month on base tier (though enterprise pricing increased).
3. Category-by-Category Analysis
| Category | Tools Analyzed | % Raised | Avg Change | Trend |
|---|---|---|---|---|
| Content & SEO Writing | 1 | 100% | +260% | 📈 Highest |
| Productivity | 2 | 50% | +172% | 📈 High (Notion effect) |
| Email & Marketing | 4 | 50% | +68% | 📈 Mixed |
| Other Categories | 17 | 47% | +24% | 📈 Up |
| Communication | 1 | 0% | -17% | 📉 Down |
| Development & DevOps | 1 | 0% | -43% | 📉 Lowest |
Content & SEO Writing: The Price Surge Leader
ProWritingAid's dramatic increase from $20 to $72/month (+260%) reflects the trend of AI-powered writing tools commanding premium pricing. This is driven by:
- Integration of advanced AI capabilities (GPT-based suggestions)
- Increased compute costs for real-time grammar and style analysis
- Shift from one-time purchases to subscription model
Productivity: The Notion Effect
The +172% average is heavily influenced by Notion's 400% jump. Interestingly, Asana went the opposite direction with a 56% decrease, suggesting:
- Market leaders (Notion) can raise prices due to ecosystem lock-in
- Challengers (Asana) may lower prices to compete for market share
- The category is bifurcating: premium tools vs. competitive alternatives
4. Top 10 Price Increases
Based on our 18-year analysis, here are the tools with the largest documented price increases:
| # | Tool | Category | Old Price | New Price | Change | Snapshots |
|---|---|---|---|---|---|---|
| 1 | Notion | Productivity | $4/month | $20/month | +400% | 212 |
| 2 | Mailgun | Email & Marketing | $15/month | $59/month | +293% | 3 |
| 3 | ProWritingAid | Content & SEO | $20/month | $72/month | +260% | 3 |
| 4 | Basecamp | Project Management | $99/month | $299/month | +202% | 4 |
| 5 | Kustomer | Customer Support | $4/month | $12/month | +184% | 3 |
| 6 | Omnisend | Email & Marketing | $17/month | $41/month | +149% | 26 |
| 7 | Constant Contact | Email & Marketing | $15/month | $35/month | +133% | 8 |
| 8 | Airtable | Database | $24/month | $45/month | +88% | 5 |
| 9 | Sketch | Design | $8/month | $12/month | +46% | 2 |
| 10 | Miro | Collaboration | $16/month | $20/month | +25% | 2 |
Track these tools → Get instant alerts when prices change.
5. Notable Price Decreases
Not all news is bad. 54% of tools in our dataset (14 out of 26) actually showed price decreases. However, many of these reflect data normalization effects or promotional pricing rather than true price cuts:
| Tool | Category | Old Price | New Price | Change |
|---|---|---|---|---|
| Brevo | Email Marketing | $49/month | $15/month | -69% |
| WooCommerce | E-commerce | $30/month | $15/month | -50% |
| GitHub Copilot | AI & Development | $19/month | $10/month | -47% |
| GitHub | Development | $7/month | $4/month | -43% |
| Moz Pro | SEO Tools | $99/month | $79/month | -20% |
⚠️ Data Note: Some extreme decreases in our dataset (e.g., -88%, -99%) likely reflect changes in plan structures or billing period normalization rather than actual price cuts. We recommend verifying significant decreases directly on vendor pricing pages.
6. Data Quality & Methodology
📊 How We Collected This Data
- Data Sources: Direct pricing page crawls + Archive.org historical snapshots
- Extraction: AI-powered extraction using Gemini 2.5 Pro with human verification
- Price Normalization: All prices converted to monthly USD (annual ÷ 12, quarterly ÷ 3)
- Plan Selection: Comparable mid-tier plans (Pro, Standard, Business) used for comparison
- Change Threshold: Only changes > 1% included; outliers > 500% excluded as data quality issues
💡 Why This Matters: Most SaaS companies don't announce price changes publicly. Our automated tracking catches these "silent" changes before your next renewal - giving you time to budget or negotiate. Start tracking your tools →
7. 2026 Pricing Trends to Watch
I'll be honest: predicting SaaS pricing is tricky. But after analyzing 18 years of data, I've noticed some patterns that keep repeating. Here's what I expect to see in 2026:
- Productivity tools leading increases - Notion's +400% shows established tools can aggressively raise prices once they dominate their category
- Email marketing consolidation - Tools like Omnisend (+149%) and Constant Contact (+133%) are raising prices as the market matures
- Developer tools becoming more competitive - GitHub and GitHub Copilot price decreases suggest fierce competition in this space
- AI-powered features justify premium pricing - ProWritingAid's +260% jump coincided with major AI feature additions
- Long-term customers at risk - Multi-year data shows prices rarely decrease; grandfathered rates expire eventually
8. What This Means For Your Budget
💡 Actionable Recommendations
- 1. Track productivity tools closely - Notion, Airtable, and similar tools showed the highest increases (+88% to +400%)
- 2. Watch email marketing costs - This category averaged +70% increases; consider alternatives before renewal
- 3. Developer tools may offer deals - GitHub and Copilot price drops suggest room for negotiation
- 4. Set up automated monitoring - Track your critical tools to catch changes before your next billing cycle
- 5. Lock in annual pricing - Most increases happen at the monthly tier first; annual plans often preserve older rates longer
Don't Get Caught Off Guard
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Start Tracking Free →About This Report
I built SaaS Price Pulse because I was tired of being surprised by price increases at renewal time. Now we track 260+ SaaS tools using automated monitoring combined with AI-powered extraction. Our database includes historical snapshots dating back to 2007—one of the longest pricing datasets available publicly.
Methodology: 1,753 price snapshots analyzed from 260+ system monitors. 26 tools with sufficient historical data for trend analysis. Data range: 2007-2025 (18 years). Extraction via OpenAI GPT-4o with human verification for anomalies.
Last updated: December 31, 2025. This report will be updated quarterly with fresh data. Create a free account to get notified when the next quarterly report is published.
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