State of SaaS Pricing Q1 2026
The Definitive Analysis of 260+ SaaS Tools
Key Findings
Preview
The SaaS industry continues its relentless march toward higher prices. Our analysis of 260+ tools reveals that 73% of SaaS companies raised prices in 2025, with an average increase of 14.2%.
This report provides the most comprehensive view of SaaS pricing trends available anywhere, drawing on 8+ years of historical data and 50,000+ price snapshots.
What You'll Learn
- Which categories saw the largest price increases
- The "silent hikers" - companies that raised prices without announcements
- Predictions for Q2-Q4 2026 pricing trends
- Budget planning recommendations for SaaS buyers
Purchase the full report to access detailed analysis, exportable data, and our proprietary SaaS Inflation Index.
Key Findings
- 1AI and ML tools saw the highest price increases at 23.4% average, driven by compute costs and demand
- 2SEO tools category remained most stable with only 6.2% average increase
- 3Enterprise tiers saw 3x larger increases than starter/free tiers
- 442 companies raised prices without any public announcement or changelog entry
- 5January and September are peak months for price increases (avoid renewals)
- 6Annual billing discounts decreased from avg 20% to 16% industry-wide
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Methodology
Data Collection
We analyzed 260+ SaaS tools across 15 categories using our automated pricing tracker. Data was collected from official pricing pages, with historical data supplemented by Archive.org snapshots dating back to 2017.
Price Change Detection
Price changes were detected using our AI-powered extraction system with 95%+ accuracy. All significant changes were manually verified by our research team.
Categorization
Tools were categorized based on primary use case. Multi-category tools were assigned to their dominant category based on market positioning.
Inflation Calculation
The SaaS Inflation Index is calculated as a weighted average of price changes, with weights based on market share and user base estimates.
Data Range
- Period
- Jan 2025 - Dec 2025
- Tools Analyzed
- 260
- Snapshots
- 12,480
Category Trends
- AI & Machine Learning+23.4%
- SEO Tools+6.2%
- Productivity+12.8%
Biggest Increases
- Midjourney$10/month → $15/month+50%
- Notion AI$8/member/month → $10/member/month+25%