GetResponse Pricing 2026: Plans, 17-Year History & Reviews
Email marketing and automation
Quick Verdict
Bottom Line
GetResponse is a solid mid-market email marketing platform that punches above its weight. At $19/month for 1,000 contacts with automation, it's significantly cheaper than ActiveCampaign ($49/month) while offering comparable features. The standout is their conversion funnel builder and webinar hosting included even in lower tiers.
Who Should Use It
- Small businesses needing email marketing + landing pages + webinars in one tool
- Marketers who want automation without ActiveCampaign's price tag
- Course creators and coaches who rely on webinar-based selling
- E-commerce stores using email for sales and abandoned cart recovery
Who Should Skip It
- Enterprises needing advanced CRM (consider HubSpot)
- Pure transactional email senders (consider SendGrid)
- Teams needing sophisticated multi-channel attribution
- Developers wanting extensive API customization
What is GetResponse?
GetResponse started in 1998 as a simple email marketing tool and has evolved into a comprehensive marketing platform. With 350,000+ customers in 183 countries, they've positioned themselves as the affordable alternative to enterprise tools like HubSpot and ActiveCampaign.
What sets GetResponse apart is their all-in-one approach at mid-market pricing. While Mailchimp charges extra for automations and HubSpot starts at $800/month for marketing automation, GetResponse includes advanced automation, landing pages, webinar hosting, and conversion funnels starting at $59/month.
The platform particularly shines for webinar-based marketing. Their built-in webinar tool (included from the Plus plan) eliminates the need for Zoom ($149/year) or WebinarJam ($499/year) while integrating directly with your email lists and automation workflows.
Key Features That Affect Pricing
| Feature | Free | Pro | Business |
|---|---|---|---|
| Email Contacts | 500 | 1,000+ | Unlimited (custom) |
| Email Sends | 2,500/mo | Unlimited | Unlimited |
| Automation Workflows | Up to 5 | Unlimited | |
| Landing Pages | 1 page | Unlimited | Unlimited |
| Webinar Attendees | 100 | 1,000 | |
| Conversion Funnels | 5 | Unlimited | |
| E-commerce Features | Basic | Advanced |
What Makes GetResponse Different
- 1Webinars included (saves $150-500/year) – Built-in webinar hosting from the Plus plan. No need for Zoom, WebinarJam, or Demio. Up to 1,000 attendees on higher tiers with on-demand replays.
- 2Conversion funnels built-in – Complete sales funnel builder included - landing pages, email sequences, payment integration. Replaces ClickFunnels ($147/mo) for basic needs.
- 3Competitive automation pricing – Marketing automation from $59/month vs ActiveCampaign ($49 with limits) or HubSpot ($800+). Nearly identical features at 20-70% less cost.
GetResponse Pricing Plans 2025
Free
Best for: Testing the platform, very small lists
- Up to 500 contacts
- 2,500 emails/month
- 1 landing page
- Website builder
- Signup forms & popups
- Basic reporting
Value Analysis: Good for testing but very limited. The 500 contact cap and no automation makes this a trial more than a real free tier.
Email Marketing
Best for: Small businesses focused on email newsletters
- 1,000 contacts
- Unlimited emails
- Basic automation
- Unlimited landing pages
- Email scheduling
- A/B testing
Value Analysis: Comparable to Mailchimp Essentials ($13/mo) but with landing pages included. Good starting point for simple email marketing.
Marketing Automation
Best for: Growing businesses needing automation
- 1,000 contacts
- Advanced automation workflows
- Contact scoring & tagging
- Webinars (100 attendees)
- 5 conversion funnels
- Advanced segmentation
- Sales pipeline (basic CRM)
Value Analysis: The sweet spot. $59/month for automation + webinars + funnels is exceptional value. This would cost $200+ with separate tools.
Ecommerce Marketing
Best for: E-commerce stores and larger businesses
- 1,000 contacts
- Everything in Marketing Automation
- E-commerce integrations
- Transactional emails
- Product recommendations
- Abandoned cart automation
- Webinars (300 attendees)
- Unlimited funnels
Value Analysis: Worth it if you're running an e-commerce store. The abandoned cart and product recommendations alone can pay for the subscription.
Hidden Costs to Watch Out For
- 1. Contact tiers: Prices shown are for 1,000 contacts. 10,000 contacts = 2-3x the price. 100,000 contacts = 8-10x.
- 2. Premium support: 24/7 phone support only on higher tiers. Email support has 24-hour response time.
- 3. Annual discount: Pay yearly for 18% off, but that's $580+ upfront for Marketing Automation plan.
Pro tip: The Marketing Automation plan at $59/month is the best value if you need webinars or automation. Start with Email Marketing ($19/mo) if you just need newsletters. Skip Ecommerce Marketing unless you're actually running an e-commerce store.
Pros & Cons
Pros
- Webinars included – Built-in webinar hosting saves $150-500/year. Integrates directly with your email lists and automation - no Zapier needed.
- Better automation pricing – Marketing automation from $59/month vs $149+ at HubSpot. Similar features, fraction of the cost.
- Conversion funnels – Full funnel builder included. Landing pages + email sequences + payments in one tool. Replaces basic ClickFunnels needs.
Cons
- UI feels dated – Interface isn't as modern as Mailchimp or ConvertKit. Functional but not beautiful.
- Contact pricing scales steeply – Competitive at 1,000 contacts but gets expensive at 50,000+. Compare carefully at scale.
- Limited CRM – Sales pipeline is basic. Fine for simple sales tracking, but serious sales teams need HubSpot or Pipedrive.
Our Take
GetResponse is the Swiss Army knife of email marketing - it does many things well without excelling at any one thing. The killer feature is webinars + automation + funnels at $59/month. If you're doing webinar-based marketing, it's hard to beat.
Is GetResponse Right for You?
Newsletter Publishers
Good choice. Email Marketing plan ($19/mo) is competitive with Mailchimp and includes landing pages.
Recommended: Email Marketing
Monthly cost: $19/month
Comparable to Mailchimp, landing pages included
Course Creators & Coaches
Excellent fit. Webinars + email + funnels in one platform is perfect for course launches.
Recommended: Marketing Automation
Monthly cost: $59/month
Saves $200+/month vs separate tools
E-commerce Stores
Strong option if you need email + abandoned cart. Compare with Klaviyo for advanced e-commerce.
Recommended: Ecommerce Marketing
Monthly cost: $119/month
Good if you also need webinars/funnels
Skip GetResponse If:
- •You need enterprise CRM features (HubSpot)
- •You're a developer-heavy team wanting API flexibility (SendGrid)
- •You need the most modern, beautiful email editor (ConvertKit)
GetResponse Alternatives & Competitors
| Tool | Starting Price | Free Tier | Best For | Key Difference |
|---|---|---|---|---|
| CurrentGetResponse | $59/month | Webinars + automation combo | Built-in webinars, conversion funnels | |
| ActiveCampaign | $49/month | Pure email automation | Better automation, no webinars | |
| Mailchimp | $20/month | Simple newsletters | Simpler, less automation features | |
| ConvertKit | $29/month | Creator-focused email | Better UX, no webinars/funnels |
Detailed Comparisons
GetResponse vs ActiveCampaign
You need webinars or conversion funnels included
You need the most powerful automation with CRM
GetResponse vs Mailchimp
You need automation, landing pages, or webinars
You just want simple newsletters with great templates
Frequently Asked Questions
Pricing & Plans
Is GetResponse free?
How does GetResponse pricing scale with contacts?
Is there an annual discount?
Features
Does GetResponse include webinars?
Can I build sales funnels in GetResponse?
How is GetResponse for e-commerce?
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GetResponse
33% Lifetime CommissionEmail marketing with built-in webinars, automation, and conversion funnels.
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