Agorapulse Pricing 2026: Plans & Reviews
Social media management
Key Facts
- Current price:
- From $49/user/month (annual billing)
- Pricing model:
- tier
- Plans available:
- 4
- Free tier:
- No — 30-day free trial only
- Data source:
- Official pricing page monitored since November 2025
- Snapshots tracked:
- 112
Quick Verdict
Bottom Line
Agorapulse starts at $49/month per user (billed annually) for the Standard plan, which includes 10 social profiles, a unified inbox, and basic reporting. The Professional plan at $79/month adds Instagram product tagging, ad comment moderation, and team performance tracking. We've tracked Agorapulse's pricing page across 112 snapshots since November 2025. During that time, the core plan structure has stayed consistent — four tiers from Standard to Custom — but the annual billing discount has become more prominent. For small teams managing up to 10 social profiles, the Standard plan covers the basics. If you need competitor benchmarking or advanced ROI reports, jump to Advanced at $119/month.
Who Should Use It
- Social media managers handling 5-10 brand profiles across platforms
- Agencies needing unified inbox and team workflow features
- Marketing teams that want built-in competitor benchmarking and ROI reports
- Businesses requiring white-label reporting for client deliverables
Who Should Skip It
- Solo creators who only need basic scheduling (use Buffer at $6/mo)
- Enterprise teams needing 50+ social profiles (Custom pricing gets expensive)
- Teams focused on social listening at scale (use Brandwatch or Mention)
- Budget-conscious startups — $49/user/mo adds up fast with multiple team members
Our Monitoring Data
We've been monitoring Agorapulse's pricing page since November 2025, collecting 112 snapshots over 16 months. During this period, the four-tier structure (Standard/Professional/Advanced/Custom) has remained consistent, and the annual billing prices haven't changed. The main shift we've observed is increased emphasis on annual billing discounts and the addition of AI-powered features to the Custom tier.
What is Agorapulse?
Agorapulse is a social media management platform founded in 2011 in Paris. It competes directly with Hootsuite, Sprout Social, and Buffer in the mid-market segment. The platform covers scheduling, inbox management, reporting, and social listening across Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, and Google Business Profile.
What sets Agorapulse apart from tools like <a href="/tools/hotjar">Hotjar</a> (which tracks on-site behavior) is its focus on social engagement workflows. The unified inbox pulls comments, DMs, and mentions from all connected profiles into one view. Teams can assign conversations, add labels, and use saved replies — features that matter when you're managing multiple brands.
Compared to analytics-focused tools like <a href="/tools/mixpanel">Mixpanel</a>, Agorapulse is purely social media. It won't track product usage or funnel conversions. But for social ROI measurement and competitive benchmarking, the Advanced plan's reporting tools are genuinely useful. The platform also integrates with CRMs like HubSpot and Salesforce on the Custom tier.
All plans include a 30-day free trial with no credit card required. Support response times range from under 6 hours (Standard) to under 30 minutes (Custom), which is notably fast for this price range.
Key Features That Affect Pricing
| Feature | Free | Pro | Business |
|---|---|---|---|
| Social profiles | N/A | 10 (Standard/Pro/Advanced) | Unlimited (Custom) |
| Post scheduling | N/A | Unlimited | Unlimited |
| Unified inbox | N/A | ✅ | ✅ + AI replies |
| Competitor benchmarking | N/A | ❌ (Advanced+) | ✅ |
| Data retention | N/A | 6-12 months | 24 months |
| White-label reports | N/A | ✅ | ✅ + Custom branding |
What Makes Agorapulse Different
- 1Unified social inbox with team workflows – All comments, DMs, and mentions from every connected platform land in one inbox. Assign conversations to team members, add internal notes, and use saved replies to handle volume efficiently.
- 2Built-in competitor benchmarking (Advanced plan) – Track competitor social performance directly inside Agorapulse — no need for a separate tool. Compare follower growth, engagement rates, and content performance across competitors.
- 330-day free trial, no credit card – Most competitors offer 7-14 day trials. Agorapulse gives you a full month to evaluate, which is enough time to see real social media results.
Agorapulse Pricing Plans 2025
Standard
Best for: Small teams managing up to 10 social profiles
- 10 social profiles
- Unlimited post scheduling
- Unified inbox
- Basic content and audience reports
- White-label reporting
- 6-month data retention
- Support response < 6 hours
Value Analysis: $49/user/month is competitive for the feature set. Buffer starts cheaper at $6/mo but lacks inbox management and team features.
Professional
Best for: Growing teams needing collaboration and ad management
- Everything in Standard
- Link-in-bio tool
- Instagram product tagging
- Ad comment moderation
- Post and inbox assignments
- Team performance tracking
- 12-month data retention
- Support response < 2 hours
Value Analysis: The jump from $49 to $79 gets you ad management and team workflows. Worth it if you run paid social campaigns.
Advanced
Best for: Agencies and teams needing competitive intelligence
- Everything in Professional
- Labels and saved replies
- Automated moderation rules
- Shared calendars
- Advanced reports with ROI analysis
- Competitor benchmarking
- Zapier integration
- 24-month data retention
- Support response < 1 hour
Value Analysis: Best value tier if you need competitor tracking. The ROI reports alone can justify the $40/mo premium over Professional.
Custom
Best for: Large agencies and enterprises with 10+ social profiles
- Everything in Advanced
- Unlimited social profiles
- AI-powered reply suggestions
- Custom roles with SSO
- Multi-step approval workflows
- Historical data import
- CRM integrations (HubSpot/Salesforce)
- Dedicated success manager
- Support response < 30 minutes
Hidden Costs to Watch Out For
- 1. Per-user pricing adds up quickly: At $49-$119/user/month, a team of 5 costs $245-$595/month. Compare with Hootsuite's team plans that bundle multiple seats at a flat rate.
- 2. Monthly billing premium is 25-40% more: Standard jumps from $49 to $79/mo on monthly billing. Professional goes from $79 to $119. Annual commitment required for the best rates.
- 3. 10-profile cap on all non-Custom plans: If you manage more than 10 social profiles, you're forced into Custom pricing regardless of which features you need.
Pro tip: Start with the 30-day free trial on the Advanced plan to test competitor benchmarking and ROI reports. If you don't use those features, downgrade to Standard before your trial ends — you'll save $840/user/year.
Pros & Cons
Pros
- Unified inbox handles high volume well – The inbox aggregation is genuinely useful when managing multiple brands. Labels, assignments, and saved replies make it scalable.
- Built-in competitor benchmarking – Most social tools charge extra for competitive analysis. Agorapulse includes it in the Advanced plan, saving you a separate subscription.
- Generous 30-day trial – Double the industry standard trial length, no credit card required. Enough time to see real engagement data.
- Fast support across all tiers – Even the cheapest plan gets sub-6-hour responses. Custom plan support under 30 minutes is enterprise-grade.
Cons
- Per-user pricing is expensive for teams – A 5-person team on Professional costs $395/month ($4,740/year). Hootsuite and Buffer offer more affordable team plans.
- 10-profile limit on standard plans – Agencies managing 15+ profiles are forced into Custom pricing. Competitors like Hootsuite offer higher profile counts on mid-tier plans.
- No free plan available – Buffer and Later both offer free plans for individuals. Agorapulse only has a trial — you must pay after 30 days.
- CRM integrations locked to Custom tier – HubSpot and Salesforce integrations require the most expensive plan. Sprout Social includes CRM features at lower tiers.
Our Take
Agorapulse is a solid mid-market social media tool that punches above its weight on inbox management and competitor tracking. The per-user pricing makes it expensive for larger teams, but for a team of 2-3 managing up to 10 profiles, the Advanced plan at $119/user/month delivers real value — especially the competitor benchmarking that would cost extra elsewhere.
Is Agorapulse Right for You?
Solo social media manager
Standard plan covers scheduling and inbox. Skip if you need competitor data.
Recommended: Standard
Monthly cost: $49/month (annual)
Saves 5-10 hours/week on multi-platform posting and inbox management
Small marketing team (2-5 people)
Professional for team workflows and ad moderation. Budget $158-$395/month total.
Recommended: Professional
Monthly cost: $79/user/month (annual)
Team features reduce coordination overhead — estimate 15-20% more content output
Agency managing multiple brands
Advanced for competitor benchmarking and ROI reporting. Essential for client deliverables.
Recommended: Advanced
Monthly cost: $119/user/month (annual)
Competitor reports and white-label dashboards justify agency markup to clients
Enterprise with 10+ profiles
Custom is the only option. Negotiate annual pricing and include CRM integration.
Recommended: Custom
Monthly cost: Contact Sales
Skip Agorapulse If:
- •You only manage 1-2 personal social accounts (use Buffer Free instead)
- •You need deep social listening and sentiment analysis (use Brandwatch)
- •Your budget is under $30/month for social media tools
- •You primarily need influencer management (use Grin or AspireIQ)
Agorapulse Alternatives & Competitors
| Tool | Starting Price | Free Tier | Best For | Key Difference |
|---|---|---|---|---|
| CurrentAgorapulse | From $49/user/mo | Mid-market teams needing inbox + competitor tracking | Built-in competitor benchmarking at Advanced tier | |
| Buffer | Free - $120/mo | Solo creators and small teams on a budget | Much cheaper but lacks inbox management and team workflows | |
| Hootsuite | From $99/mo | Large teams needing many social profiles | Higher profile limits on standard plans, better for enterprise scale | |
| Sprout Social | From $199/seat/mo | Enterprise teams needing CRM + social integration | More expensive but includes CRM features at lower tiers | |
| Later | Free - $80/mo | Visual-first brands focused on Instagram and TikTok | Stronger visual planning tools, weaker on inbox and reporting |
Detailed Comparisons
Agorapulse vs Buffer
You need unified inbox, team collaboration, and white-label reporting
You're a solo creator or small team that only needs scheduling under $20/mo
Agorapulse vs Hootsuite
You want better competitor benchmarking and faster support response times
You need to manage 20+ social profiles without paying for a Custom plan
Agorapulse vs Sprout Social
You want similar features at 40-60% lower cost per user
You need native CRM integration and advanced social listening without upgrading to Custom tier
Frequently Asked Questions
Pricing & Billing
How much does Agorapulse cost per month?
Does Agorapulse have a free plan?
What's the cheapest way to use Agorapulse?
Features & Limits
How many social profiles can I manage with Agorapulse?
Does Agorapulse support TikTok and YouTube?
Can Agorapulse track competitor social media performance?
Similar Social Media Management Tools
Buffer
Social media scheduling
$6/month (Essentials), $12/month (Team)
Hootsuite
Social media management
$99/month (Professional), $249/month (Team)
Later
Instagram marketing platform
$25/month (Starter), $45/month (Growth)
Sprout Social
Social media management and analytics
$249/user/month (Standard), $399/user/month (Profe
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