ChatGPT Pricing History: Every Price Change from Launch to 2025
Complete timeline of ChatGPT pricing from November 2022 to December 2025. From free launch to $200/month Pro tier—every price change documented with dates and context.
Since launching in November 2022, ChatGPT has transformed from a free research preview into a multi-tier platform with pricing up to $200/month. We tracked every price change using Archive.org snapshots and verified against OpenAI announcements. Here's the complete pricing history most people don't know exists.
📋 Key Findings (TL;DR)
- ✓ ChatGPT Plus ($20/mo) has never increased since Feb 2023 launch—remarkably stable
- ✓ ChatGPT Teams ($25-30/mo) launched Jan 2024, increased to $30/mo in late 2024
- ✓ ChatGPT Pro ($200/mo) launched Dec 2024—10x the Plus price for unlimited access
- ✓ Free tier still exists but increasingly limited (GPT-4o mini, rate limits)
- ✓ Enterprise remains "Contact Sales"—no public pricing since launch
1. Complete Pricing Timeline (2022-2025)
Here's every ChatGPT pricing change since launch, verified through Archive.org snapshots and OpenAI announcements:
| Date | Event | Pricing |
|---|---|---|
| Nov 30, 2022 | ChatGPT launches | Free (research preview) |
| Feb 1, 2023 | ChatGPT Plus introduced | $20/month |
| Mar 2023 | GPT-4 added to Plus | $20/month (no change) |
| Aug 2023 | Enterprise tier announced | Contact Sales |
| Jan 10, 2024 | ChatGPT Team introduced | $25/user/month (annual) |
| May 2024 | GPT-4o released (free tier access) | No price change |
| Sep 2024 | o1-preview added to Plus | $20/month (no change) |
| Nov 2024 | Team price increase | $30/user/month (+20%) |
| Dec 5, 2024 | ChatGPT Pro introduced | $200/month (new tier) |
📊 The Big Picture
In 3 years, ChatGPT went from free to a platform with 5 pricing tiers spanning $0 to $200/month. The most notable pattern: Plus at $20/month has been unchanged for nearly 2 years—extremely rare in SaaS.
2. Tier-by-Tier Analysis
Free Tier: Increasingly Limited
ChatGPT's free tier has evolved significantly:
- Nov 2022: Unlimited GPT-3.5 access
- May 2024: Limited GPT-4o access added
- Dec 2024: GPT-4o mini is the default, GPT-4o heavily rate-limited
The free tier remains as a funnel to paid plans, not as a standalone product.
ChatGPT Plus ($20/month): The Anchor
Remarkable stability: Plus has been $20/month since February 2023—nearly 2 years without a price increase, despite adding GPT-4, GPT-4o, o1-preview, and DALL-E 3.
What you get with Plus today vs. launch:
- Feb 2023: Faster GPT-3.5, priority access during peak times
- Mar 2023: GPT-4 access (limited messages)
- May 2024: GPT-4o (faster, multimodal)
- Sep 2024: o1-preview (reasoning model)
- Dec 2024: Advanced Voice Mode, DALL-E 3, GPT-4o with vision
OpenAI's strategy: keep Plus at $20/month as the "default" choice while adding premium tiers above it.
ChatGPT Team ($25-30/month): The Business Tier
Launched January 2024 for small-to-medium businesses:
- Jan 2024: $25/user/month (annual billing)
- Nov 2024: Increased to $30/user/month (+20%)
Key features: Admin console, shared workspace, higher limits than Plus, data not used for training.
ChatGPT Pro ($200/month): The Power User Tier
Introduced December 5, 2024—the most expensive consumer AI subscription:
- Unlimited access to o1, o1-pro (exclusive), GPT-4o, Advanced Voice
- Priority access during peak times
- Extended context windows
- Early access to new features
10x the price of Plus. Targeted at researchers, developers, and AI power users who hit rate limits frequently.
Enterprise: Still "Contact Sales"
Since August 2023, Enterprise has been "Contact Sales" with no public pricing. Features include:
- Unlimited GPT-4 access
- No training on your data
- SOC 2 compliance
- Custom data retention
- Admin controls and analytics
3. Interactive Price Chart
See ChatGPT's pricing evolution visualized:
Interactive chart showing ChatGPT pricing history from our database. Hover for details on each data point.
4. What Changed at Each Price Point
The $20 Line: Plus as Loss Leader?
The most fascinating aspect of ChatGPT pricing is that Plus at $20/month has remained unchanged while:
- OpenAI's compute costs have likely decreased (economies of scale)
- Features have dramatically increased (GPT-4, GPT-4o, o1)
- Competitors (Claude, Gemini) are all priced at or near $20/month
This suggests $20/month is a strategic "anchor price" for consumer AI—change it, and you risk losing to competitors.
The $200 Signal: Premium AI is Here
ChatGPT Pro at $200/month signals a market segmentation strategy:
- Free: Casual users, lead generation
- Plus ($20): Regular users, price-sensitive
- Pro ($200): Power users, professionals, researchers
- Enterprise: Large organizations, custom pricing
This is the classic "good-better-best" pricing model, with Pro capturing the 1% of users who would pay 10x for unlimited access.
5. How ChatGPT Compares to Competitors
| Tool | Consumer Price | Premium/Pro | Team/Business |
|---|---|---|---|
| ChatGPT (OpenAI) | $20/mo | $200/mo (Pro) | $30/user/mo |
| Claude (Anthropic) | $20/mo | N/A | $30/user/mo |
| Gemini (Google) | $20/mo | N/A | Included in Workspace |
| Perplexity | $20/mo | N/A | $40/user/mo |
The $20/month price point for consumer AI has become an industry standard—none of the major players have deviated from it.
6. What's Next: Price Predictions for 2026
Based on historical patterns and market dynamics:
Our Predictions
- Plus stays at $20/month: Too competitive to raise. Expect feature differentiation instead.
- Team increases to $35-40/month: Business users are less price-sensitive. Expect another 15-20% increase.
- Pro drops to $150/month: The $200 price may be too high for sustainable growth. Expect a price cut or additional tier.
- New "Plus Pro" tier at $50/month: A mid-tier between Plus and Pro to capture users who need more but not $200/month more.
We'll continue tracking and update this article as pricing changes.
7. Frequently Asked Questions
Q: Has ChatGPT Plus ever increased in price?
A: No. Since launching at $20/month in February 2023, Plus has remained at $20/month for nearly 2 years. This is unusual for SaaS—most products increase prices within 12-18 months.
Q: Why did ChatGPT introduce the $200/month Pro tier?
A: Power users were hitting rate limits on Plus and asking for unlimited access. Pro captures the 1% of users who would pay 10x for unlimited o1 and GPT-4o access without restrictions.
Q: Is ChatGPT Enterprise worth it vs. Team?
A: Enterprise is typically 50-100% more expensive than Team per-seat. It's worth it if you need: SOC 2 compliance, custom data retention, dedicated support, or 500+ users (volume discounts).
Q: When did ChatGPT Teams increase from $25 to $30?
A: The Team tier increased from $25/user/month to $30/user/month in November 2024—a 20% increase less than a year after launch.
Q: Where does this pricing data come from?
A: We use Archive.org's Wayback Machine to capture historical pricing pages, combined with OpenAI's official announcements. Our database contains snapshots dating back to ChatGPT's launch in 2022.
Q: Will ChatGPT ever be fully free again?
A: Unlikely. The free tier exists as a marketing funnel. OpenAI's compute costs are too high to offer unlimited free access. Expect the free tier to become more restricted over time, not less.
Track ChatGPT Pricing Changes
Want to know the moment ChatGPT changes pricing? We monitor OpenAI's pricing page daily and send alerts when changes occur.
View ChatGPT Pricing →Data sources: Archive.org Wayback Machine, OpenAI official announcements, SaaS Price Pulse monitoring database. Last verified: December 24, 2025.
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